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Build a bridge of hardware business in Asia and analyze the development trend of hardware industry

更新时间:2019-12-31 点击数:319

On October 12, the 19th China International Hardware Exhibition (CIHS) in 2019 was successfully concluded in Shanghai National Convention and Exhibition Center! It is reported that the organizers have increased the recruitment of buyers worldwide this year. According to the latest data, the total exhibition area this year is 120000 square meters, involving more than 2620 exhibitors. China International Hardware Exhibition is a business exhibition co sponsored by Cologne exhibition and China Hardware Association, focusing on the hardware industry in Asia and even the world. It enjoys the reputation of "barometer of the hardware market, wind vane of the industry development". It has shown the leading products and technologies to the global hardware industry for 18 consecutive years, gaining high recognition in the industry.

The quality of the exhibition will be improved again. This year's China International Hardware Exhibition will be upgraded again, focusing on improving the exhibition effect of exhibitors and visitors. In particular, the organizer added online and offline business docking services to provide personalized negotiation services for customers with different needs. Professional visitors and exhibitors who sign up in advance can plan their time and itinerary before the exhibition, invite customers directly to meet at the site of China International Hardware Exhibition, and improve the overall exhibition and visit efficiency in the limited exhibition time. According to the on-site meeting data disclosed by the organizer, there were 56 free invitations in total. At the same time, the offline business matchmaking meeting was held to serve the Chinese hardware export enterprises. It provided professional audience of hardware enterprises in Germany, Italy, Britain, Denmark, Turkey, Australia, Indonesia and other countries with on-site matchmaking, focused on introducing the company's highlight products to build a business bridge, and achieved 60 one-on-one meetings.

To promote the upgrading and transformation of the hardware industry, China International Hardware Exhibition held a summit forum on the development of the hardware industry for the first time to interpret the current situation and promote the upgrading and transformation of the hardware industry. This year, China International Hardware Exhibition held the "China International Hardware Exhibition Industry Development Summit Forum" for the first time on site. Use data to explore the future development trend of the industry. Zhang Dongli, chairman of China Hardware Association, one of the organizers of the forum, showed the customs data of the hardware industry on the spot and interpreted the import and export reports of China's hardware industry in the past three years. From the perspective of e-commerce, Mr. Zheng Changqing, global vice president of eBay and general manager of eBay cross border trade business in China, will show participants how online mode can help the hardware industry develop new channels. And European Retail Industry Association: Oliver ginestier, Assistant Secretary General of European DIY Retail Association / global home decoration alliance EDRA / gihn, with the theme of stable European retail channels, demonstrated the market development status of hardware products in Europe, and aroused the hot discussion and reflection of on-site exhibitors and professional audiences.

In order to give back the loyal exhibitors who have participated in the exhibition for many years, CIHS hereby awarded the "copper core Award" of China International Hardware Exhibition. In order to express its recognition and gratitude to the enterprises that have participated in the development of China's hardware industry and supported China International Hardware Exhibition for a long time, the organizers of Cologne exhibition and China Hardware Association set up a special "loyal exhibitor Award" of China International Hardware Exhibition this year, which was held by Cologne exhibition Mr. Cui Guohao, general manager of Expo (Beijing) Co., Ltd., Mr. Zhang Dongli, President of China Hardware Association, and Ms. Ann Kathrin Lange, global brand manager of Cologne Expo Co., Ltd., presented awards to 24 award-winning enterprises respectively, with thanks and blessings.

In order to respond to the call of the 19th National Congress of the Communist Party of China, deepen supply side reform, and follow the adaptability and flexibility of supply structure to demand change, the organizer initiated the theme exhibition of "classic dialogue innovation" in 2018, and the on-site display effect was widely praised. In 2019, the theme exhibition will be upgraded in an all-round way, focusing on all categories of hardware industry, aiming at cutting-edge technology and high-quality hardware products in the industry, letting classics and innovation show together, setting up a voting link in the theme exhibition area, inviting professional audiences to vote on the spot, attracting a large number of professional audiences to participate, selecting the most satisfactory products in their minds and casting a valuable vote for them. On the morning of the third day of the exhibition, the organizer selected the most popular top three products through the vote statistics, and awarded "China International Hardware Exhibition best popular product award", jointly helping the development tide of China's hardware industry. The products winning the award include: Yuyao Shunyi measuring tool (nylon tape), Jiangsu Chaofeng Tool Co., Ltd. (diamond saw blade), Jiangsu wadian'an Material Technology Co., Ltd. (siligun silica gel gun).

Positive feedback from the exhibition site, exhibitors and visitors expressed that they would continue to participate in next year's China International Hardware Exhibition

Andrea Marchini, President of Italian purchaser ipierre company, said: "this is my third time to attend China International Hardware Exhibition. CIHS is a very important exhibition. Here we can meet with old suppliers and find new suppliers and products, so as to expand our own business. We saw a lot of new products suitable for our market in the exhibition this year, and we will come back to CIHS for purchase next year. "

"We are an innovative enterprise that produces glue guns, and we have participated in CIHS for the first time this year," said Ms. Dong Liwen, director of Jiangsu wadian'an materials project, who participated in the exhibition for the first time. We hope to find distributors and agents through the exhibition, so as to explore the Asian market. This year's exhibition effect exceeded our expectation. 70% of the visitors we contacted are overseas buyers, mainly from Canada, Poland, Germany, the United States and other places. We will continue to participate in the exhibition next year. "

China International Hardware Exhibition takes "stabilizing foreign trade, expanding domestic sales, and optimizing channels" as its task, and is committed to building a professional platform for exchange and trading in the hardware market industry, new product and new technology display and release, comprehensively improving the market development level and leading the industry trend with the help of national policies. In the important period of the development of China's hardware industry, with the attitude of keeping improving, we will provide more high-quality services for exhibitors and visitors, and constantly consolidate the benchmark position of China International Hardware Exhibition in the Asian hardware market.